Entrepreneur Magazine published a guest post of mine this week, which details 8 ways to scale up the capacity of a single-person content team. Here’s a short extract:
“Everyone wants to get in on the content marketing act these days.
According the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends Report, 86 percent of B2B marketers are now using content marketing as a tactic, and 70 percent of those surveyed are creating more content than they did a year ago.
It’s not surprising — given the impact that can be significant — with high profile startups like Buffer and Hubspot and more established SaaS companies like Moz all crediting a large part of their success to content marketing. Non-tech brands like GE, Red Bull and Marriott have all bet big on content marketing too.
But not everyone has the budget to create entire in-house agencies like Red Bull or Marriott. So what if you can only recruit a single content marketer for your small business?
Can one person really have the impact you’re looking for? How can they scale their role without adding headcount? Here are eight ways to amplify the impact of a single content marketer.”