ClearVoice published a guest post of mine this week, which talks about how to find the right ideas diet so that you’ll always have great input to feed your content marketing ideas. Here’s a short extract:
“Writers are like sponges. Every day, through a type of osmosis, we gather information and soak up the world around us. And it’s a good job, because with writing — much like with life in general — you get out what you put in. If you want lots of ideas to write about, you need to take in a lot, too.
Great ideas come about by connecting the dots, which is the general recipe for any creative discipline. As Steve Jobs said: “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
These dots are the sum of our life experiences and the inputs we seek each day. The question is, how do you ensure you’re being strategic about the inputs you take in for your writing? How can you be sure you’re consuming the right kinds of knowledge so you have a steady supply of inspiration to draw on for your content?
The Ideas Diet
This first thing you need to do is switch to a healthy diet for ingesting information, gathering research and absorbing the raw materials that help to formulate ideas. As with all healthy diets, it calls for balance. What you’re looking for is a mix of specific and general knowledge, so that when it comes to creating your content, you have both to draw on for inspiration…” Read the full piece over at ClearVoice!